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Pay-per-click advertising (PPC), commonly known as PPC, is a digital advertising model in which advertisers pay each time their ad is clicked by a user. PPC is an effective way to drive targeted traffic to a website and generate leads or sales. 

Pay-per-click advertising (PPC) works by displaying ads on search engine results pages (SERPs) or other websites. Advertisers bid on specific keywords that are relevant to their target audience. When a user types in a search query that matches the advertiser’s keyword, their ad appears on the search engine results page. The advertiser only pays when a user clicks on their ad that’s why it’s called Pay-per-click advertising (PPC).

One of the benefits of Pay-per-click advertising (PPC) is that it allows advertisers to target specific audiences. Advertisers can choose which keywords they want to bid on and create ads that are specifically tailored to those keywords. This allows advertisers to target users who are searching for products or services that are relevant to their business.

Another benefit of Pay-per-click advertising (PPC) is that it is highly measurable. Advertisers can track the performance of their campaigns in real-time and make adjustments to their bids and ad copy to improve their results. This allows advertisers to optimize their campaigns and get the most out of their advertising budget.